Performance Marketing That Actually Brings Leads

End-to-end campaign management designed for property marketing

We manage everything from strategy and setup to tracking, optimisation, and reporting — ensuring your ads run with proper structure and clean signals that reduce wasted budget and improve lead quality.

Whether your enquiries come through Google, Meta, or WhatsApp, every click is tracked correctly and optimised for measurable results.

Google Ads: Intent-Based Capture

+40%

Conversion Rate on Landing Pages

Meta Ads: Brand & Demand Generation

-35%

Cost Per Lead vs. Industry Average

WhatsApp API: Instant Conversations

85%

Lead Response Time Under 5 Minutes

Client Goal: Proven Investment Return

4X

Return on Ad Spend (ROAS)

Start With Intent: Reach Buyers Who Are Already Searching

Before anything else, you need visibility where real buyers begin their journey — on Google.  
Search ads capture people actively looking for properties, but results only happen when your campaign structure, landing page, and tracking all speak the same language.  

Let’s begin where high-intent demand already exists.

Reach Buyers at the Moment of Search

Target High-Intent Clients, Residential or Commercial property

Your ads are designed to reach people actively searching for properties — whether residential, commercial, or mixed development.  

By structuring your campaigns around intent signals, you attract buyers who are closer to making a decision and more likely to convert.

Screen showing the creation of a new combined audience segment named Property Investor with conditions including homeowners, residential and commercial properties for sale, purchasing a home soon, and Shah Alam residential listing, plus all visitors from Google Ads, targeting Malaysia and English language with an estimated weekly impression of 5K.
Let Google's AI Optimize for Your Success.

Automate Your Bidding to Maximize Valuable Actions

When a user downloads a floor plan or books a viewing on your site, that's a powerful signal. We implement conversion tracking to feed this data into Google's Smart Bidding algorithms. Google AI then automatically adjusts your bids in real-time to get you more of those high-value actions at the best possible cost.

Google Ads interface showing step 2 of 3 to create conversion actions with options like Submit lead form, Contact, Phone call lead, Page view, Qualified lead, Converted lead, Book appointment, and Outbound click.
Dominate the Entire Buyer's Journey

Create a Cohesive Strategy Across Search, YouTube, and Gmail

A buyer's journey starts with research. We build integrated campaigns that capture them on Search, nurture them with development walkthroughs on YouTube, and keep your brand top-of-mind with targeted Gmail ads. This surround-sound strategy within the Google ecosystem dramatically increases conversion rates.

Screenshot of a Google Ads interface showing options to select a campaign type including Search, Performance Max, Display, Shopping, and Video, with Performance Max highlighted.
Your Always-On Buyer Lead Machine.

Built on a Foundation of Data-Driven Google Infrastructure

Consistent, low-cost-per-lead doesn't happen by chance. We build a scalable Google Ads infrastructure from the ground up with meticulous keyword strategy, high-impact ad copy, and seamless landing pages.

This isn't just running ads; it's building a reliable, data-driven engine for your growth.

Custom scorecard showing key metrics for the last 30 days: 231 conversions, MYR 9.80 cost per conversion, MYR 2.26K total cost, 1.45K interactions, 20.6K impressions, and 7.02% interaction rate each with line graphs.
Screen showing a new combined audience segment named Property Investor with conditions including homeowners, residential and commercial properties for sale, purchasing a home soon, Shah Alam residential listing, and all visitors from Google Ads, targeted to Malaysia and English language, estimated weekly impressions 5K.Google Ads interface showing step 2: Create conversion actions with options like Submit lead form, Contact, Phone call lead, Page view, Qualified lead, Converted lead, Book appointment, and Outbound click, plus Save and continue button.Google Ads campaign type selection menu highlighting Performance Max campaign with description and icons for other types: Search, Display, Shopping, Video.Custom Scorecard showing last 30 days with conversions at 231, cost per conversion MYR 9.80, total cost MYR 2.26K, interactions 1.45K, impressions 20.6K, and interaction rate 7.02%, each with corresponding trend line graphs.

Activate Demand: Reach Buyers Before They Search

Meta helps you reach those who aren’t there yet.  
With the right audience signals and creative structure, Meta builds awareness, drives consideration, and fills the top of your funnel with future buyers.  
Now let’s look at how Meta shapes demand long before the search begins.

Stop Wasting Ads on the Wrong People.

Hyper-Target Buyers in Your Exact Project Location

Tired of unqualified leads? We move beyond basic targeting to use advanced location, demographic, and interest-based strategies on Meta. Our campaigns are finely tuned to reach potential buyers and investors actively searching in your specific market, ensuring your budget is spent only on high-potential clients.

Summary tab of Hyper-Target Buyers - KL audience showing estimated size 8,800 to 10,300, location Malaysia, minimum age 18, language English UK or US, created and updated on 28/11/2025 18:45.
Don't Just Get Clicks. Get Conversions.

Teach Meta Who Your Best Buyers Are

Simply driving traffic is not enough. Meta's algorithm learns from your results. We implement and track key conversion events on your landing page like form fills or link to view more .. feeding this data back to Meta so it can automatically find and deliver more of your ideal buyer clients.

List of business action options with icons and descriptions: Contact, Customize product, Donate, Find location, Initiate checkout, Lead, Purchase, Schedule, and Search.
Summary tab showing details of Hyper-Target Buyers - KL audience with estimated size 8,800 to 10,300, created and last updated on 28/11/2025, location Malaysia, minimum age 18, and language English (UK) or English (US).List of customer action types with icons and descriptions including Contact, Customize product, Donate, Find location, Initiate checkout, Lead, Purchase, Schedule, and Search.

The Missing Link in Your Funnel: What Happens After The Click?

Most campaigns don’t fail because of the ads — they fail because the system can’t see what happens after someone clicks.  

When your funnel sends clean, consistent signals back to Google and Meta, the algorithms finally understand who your buyers are, how they behave, and what they want.  
This connection transforms your traffic from random clicks into predictable, high-quality leads.

Services

Frequently Asked Question

Quick answers to the most common questions about our advertising, tracking, and optimisation services.

Are digital marketing service fees for property campaigns refundable?

No. Once work has begun — including setup, access requests, or account creation — all fees are non-refundable.

Can MyPropertySite change its pricing for real estate marketing services?

Yes. Pricing may be updated for new projects depending on market conditions and service improvements. Existing active clients are not affected unless mutually agreed.

What do I need to prepare before starting a property marketing campaign?

You will need property details, images, contact information, and access to any existing ad accounts. We will guide you step-by-step during onboarding.

Will MyPropertySite create my Google or Meta ad accounts for me?

Yes. If you don’t already have accounts, we will create and verify them during setup. Full ownership is handed over to you after completion.

Who owns the leads generated from my property campaigns?

You do. All leads, campaign data, and ad accounts belong entirely to you. We only manage and optimise the campaigns on your behalf.

Do I need to grant access to my Google Ads or Meta Business Manager?

Yes. To run and optimise your campaigns, we require partner access. You retain full ownership and control of your accounts.

How long does onboarding take for a property marketing setup?

Most setups take 3–5 working days, depending on how quickly you provide the required information and complete account verification.

Can I pause my property ads, and what happens when I restart?

Yes. You may pause anytime. If paused for more than 14 days, restarting is treated as a reactivation because new optimisation work is required.

Can a digital marketing agency guarantee property leads or cost-per-lead?

No agency can guarantee exact results because performance depends on budget, demand, and market competition. Our structure improves consistency but cannot promise fixed numbers.

What am I responsible for providing during the campaign?

You must supply accurate information, visuals, approvals, and handle all lead responses. We manage the campaigns; you manage customer communication.

Is there a long-term contract for property campaign management?

No. Services run month-to-month and can be paused or cancelled with a 7-day notice before renewal.

How do I cancel or stop the service?

Simply request cancellation with a 7-day notice before your next billing cycle. Work completed or started remains non-refundable.

What is not included in MyPropertySite’s property marketing service?

We do not provide lead qualification, WhatsApp chat replies, comment moderation, or customer service. All inbound enquiries go directly to you.

Can Meta Ads guarantee property leads or bookings?

No. Meta performance depends on demand, location, competition, and creative strength. We optimise to improve outcomes but cannot guarantee fixed numbers.

How does Meta Ads work for property and real estate marketing?

Meta Ads build awareness and reach potential buyers based on interests, behaviour, and past engagement. It helps generate demand before buyers begin searching.

How does MyPropertySite report Meta Ads performance?

You receive regular performance reviews that include audience insights, cost trends, creative results, and recommendations for improvement.

What happens during the Meta Ads activation month?

The first 30 days focus on testing audiences, creatives, and placements. We gather data, remove weak segments, and identify what drives the best performance.

What is included in the Meta Ads setup for property campaigns?

We prepare your full campaign foundation — audience setup, tracking verification, creative templates, ad structure, and all technical requirements before launch.

What’s the difference between Meta Ads activation and ongoing management?

Activation is testing and learning. Ongoing is scaling what works, maintaining performance, refining audiences, and delivering monthly reporting.

Who pays for the Facebook and Instagram ad spend for property campaigns?

You pay Meta directly for your ad spend. Our fees only cover setup, optimisation, and management.

Why do Facebook property ads get rejected, and how do you fix it?

Property ads often get rejected due to policy wording, targeting restrictions, or missing domain verification. We troubleshoot the issue, fix compliance elements, and resubmit your ads.

Do Google Ads work for generating real estate leads?

Yes. Google Ads is one of the strongest channels for property leads because it reaches buyers actively searching for units, price lists, and locations.

How does Google Ads work for property and real estate marketing?

Google Ads captures buyers who are actively searching for units, locations, or developers. It targets high-intent keywords to generate real enquiries.

How long does it take for Google Ads to show results for property projects?

Most campaigns begin showing stable results within 7–14 days as Google collects enough conversion signals to optimise properly.

What add-on services are available for Google property campaigns?

We offer optional display banners, short-form video ads, and additional language versions to increase reach and improve performance.

What does ongoing Google Ads optimisation include for property projects?

Ongoing work includes keyword expansion, bid adjustments, negative keyword filtering, search term analysis, and monthly performance reviews.

What happens during the Google Ads activation month?

We monitor keywords, refine match types, adjust bids, run headline tests, remove weak terms, and optimise based on early search behaviour.

What is included in the Google Ads setup for property campaigns?

We build your full campaign structure — keyword research, ad copywriting, conversion tracking, audience setup, budgeting, and testing before launch.

Who pays for the Google Ads budget for property campaigns?

You pay Google directly for ad spend through your own account. Our fees only cover the service work.

What information is essential to prevent WhatsApp Business API suspension?

Meta requires consistent business identity across your domain, Business Manager, and WhatsApp profile. We handle this by preparing your business name, domain verification, Privacy Policy, Terms, and Disclaimer to match Meta requirements — reducing the risk of suspension.

What is WhatsApp Business API through WATI?

WATI provides the official WhatsApp API infrastructure. We manage the setup for you, including API activation, template submission, automation flow configuration, and connecting everything to your landing page and ad tracking.Going direct gives you the tool — we give you the entire working system.

What are pre-approved WhatsApp templates for the real estate industry?

Meta requires templates to be approved before use. We maintain a ready-made library of real estate–specific templates for enquiries, follow-ups, unit availability, viewing appointments, and reminders.You choose → we customise → we submit → we ensure approval.

How does opt-in work when using WhatsApp Ads or Landing Pages?

Users opt-in automatically when they click a WhatsApp Ad or submit their details on your landing page. We design your landing page + API integration so every lead flows correctly into WATI with the right tags, workflows, and tracking.

What are the benefits of using WhatsApp API for property marketing?

WhatsApp API improves conversion through instant replies, automation, templates, reminders, and structured handover.We set up these workflows using our real estate automation library, ensuring leads are followed up consistently — even if you’re busy.

How is WhatsApp API different from WhatsApp Business App?

WhatsApp Business App is limited:

  • Works on only one phone
  • Cannot send broadcast messages to cold audiences
  • No automation or follow-up flows
  • No multi-agent login
  • No message templates
  • No integration with landing pages, CRM, or ads
  • Manual replies → easy to miss leads

WhatsApp API (via WATI) is built for scaling:

  • Multiple team members can reply at the same time
  • Pre-approved template messages for follow-ups and reminders
  • Bulk broadcast to warm audiences
  • Full automation flows (greetings, reminders, viewing confirmation)
  • Tagging, lead assignment, and reporting
  • Integration with landing pages, Google Ads, and Meta
  • Much faster and more consistent lead management

Our role:

We configure your WhatsApp API setup, link it with your landing page, install real-estate automation flows, and activate templates from our library. This ensures every lead is captured, tagged, and followed up properly — something the Business App cannot do.

Do I need a website to use WhatsApp API?

Yes. Meta requires a valid domain with matching business information.We build those assets for you — landing page, policies, disclaimers — so your API approval process is smooth and compliant.

How does WhatsApp API help reduce fake or low-quality leads?

The API lets you control the conversation flow using automated greetings and templates.We design these flows to filter out non-serious users and guide genuine leads into real conversations.

Can WhatsApp API integrate with my landing page and tracking setup?

Yes. We connect your landing page, tracking script, and WhatsApp API so every click, lead, and conversation is measurable by Google and Meta.This structure is the key reason CPL drops significantly over time.

Does WhatsApp API improve property lead conversion?

Yes. Leads convert better when the response is immediate.We design automated flows, reminders, and follow-up templates that keep prospects engaged even before your team replies.

What message templates are recommended for property projects?

We use templates for project introductions, viewing confirmations, unit availability, pricing requests, reminders, and follow-ups.You get access to our full library of proven real estate templates for faster approval and faster deployment.

How fast is onboarding for WhatsApp API with WATI?

Usually 3–7 days, depending on business verification.We guide you through every step — Business Manager matching, domain setup, Meta verification, template approvals, and automation flow installation.

Who pays for the WhatsApp API subscription and message fees?

You pay WATI directly for subscription and conversation charges.Our role is to build the entire automation system, configure templates, and integrate WhatsApp with your landing page and ads.

What causes WhatsApp API restrictions or bans?

Unapproved templates, unclear business identity, aggressive messaging, or missing policies.We minimise these risks by preparing compliant templates and aligning all business information early on.

Can I use WhatsApp API without running ads?

Yes. API works for inbound enquiries, broadcasts, and follow-up flows.We can set up automation even if you're not running ads — useful for agents with organic traffic or big contact lists.

Do I need to verify my Facebook Business Manager for WhatsApp API?

Yes. Business verification is mandatory for higher messaging tiers.We handle the verification steps, documentation, and domain matching so you don’t lose time.

How does WhatsApp API help with follow-up for property leads?

API workflows can send reminders, viewing confirmations, unit updates, and follow-up prompts automatically.We install ready-made real estate follow-up flows so your response rate improves from day one.

Can WhatsApp API be paused or reactivated later?

Yes. You can pause anytime.If inactive for too long, the messaging tier may reset. We help you reactivate, reconfigure flows, and resubmit templates if needed.

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